Week 5 Product/Brand Development: Phase III

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Description

Week 5 Product/Brand Development: Phase III

Refer back to the brand created by the Learning Team in Week 2.

Prepare a 7- to 10-slide Microsoft® PowerPoint® presentation with speaker notes.

Address the following:

  • Identify a country or geographic region for global expansion for your product.
  • Create a strategic marketing plan that:
    • Identifies and addresses local/regional challenges and opportunities
    • Identifies the legal, ethical, and social challenges and opportunities
    • Identifies the marketing tools necessary to expand within the chosen market
  • Analyze the differences between domestic and international marketing strategies.

Cite all sources according to APA formatting guidelines.

Click on the Assignment Files tab to submit your assignment.

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