Week 5 Keurig Case Study



Review the Case 6-7: Keurig Inc. in “Cases for Part Six” of Strategic Marketing.

Write a 1,400- to 2,100-word paper in which you complete the following:

  • Discuss the appropriateness of distribution and channel strategies used for consumer sales.
  • Review the pricing strategies for consumer sales. Are these strategies appropriate in today’s market? How would you change them?
  • What kind of promotions for consumer sales does Keurig have? Are these appropriate? Recommend changes or additions.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.


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