Week 5 Brand and Product Management Scenario Analysis Paper
ReferÂ back to the brand chosen for the Week 1 assignment.
DiscussÂ each of the following questions in 175 to 350 words each:
- How is your brand marketed in different countries? Does it use a standardized or customized approach?
- Assess your brand’s global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (Keller).
- How has your brand’s marketing evolved in response to changing social, demographic, and ethical issues?
FormatÂ your paper consistent with APA guidelines.
ClickÂ the Assignment Files tab to submit your assignment.