Week 3 Product/Brand Development: Phase II



Week 3 Product/Brand Development: Phase II

Continue development of your product or brand in your Learning Teams.

Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc.

Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following:

  • JC Penney
  • The Gap
  • Best Buy
  • Sears
  • Sony
  • NFL
  • K-mart
  • Wal-Mart

Prepare a 350- to 525-word paper summarizing the crisis and discuss how the situation should have been handled.

Analyze the crisis and discuss how your company will avoid a similar situation with your product or brand.

Cite all sources according to APA formatting guidelines.

Click on the Assignment Files tab to submit your assignment.


There are no reviews yet.

Be the first to review “Week 3 Product/Brand Development: Phase II”

Your email address will not be published.