Week 3 Product/Brand Development: Phase II
ContinueÂ development of your product or brand in your Learning Teams.
ResearchÂ a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc.
Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following:
- JC Penney
- The Gap
- Best Buy
PrepareÂ a 350- to 525-word paper summarizing the crisis and discuss how the situation should have been handled.
AnalyzeÂ the crisis and discuss how your company will avoid a similar situation with your product or brand.
CiteÂ all sources according to APA formatting guidelines.
ClickÂ on the Assignment Files tab to submit your assignment.