Faculty will assign a case study from the textbook for your Learning Team. Your team will function as a consultant to the company you choose to review. Your goal as a consultant is to evaluate the companyâ€™s current marketing plan and recommend changes.
Write a 2,100- to 2,800-word paper in which you identify the vision, mission, goals, and corporate strategy of your clientâ€™s current marketing plan. Complete the following:
- Analyze the macro-environment surrounding your client industry. Be sure to consider economic, political, legal, social, cultural, and technological environments.
- Discuss the industry, market, and competitors your client is facing.
- Click the Assignment Files tab to submit your assignment.