Marketing Plan Evaluation and Recommendation Case Study Part 1 – Getting Started

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Description

Faculty will assign a case study from the textbook for your Learning Team. Your team will function as a consultant to the company you choose to review. Your goal as a consultant is to evaluate the company’s current marketing plan and recommend changes.

Write a 2,100- to 2,800-word paper in which you identify the vision, mission, goals, and corporate strategy of your client’s current marketing plan. Complete the following:

  • Analyze the macro-environment surrounding your client industry. Be sure to consider economic, political, legal, social, cultural, and technological environments.
  • Discuss the industry, market, and competitors your client is facing.
    • Click the Assignment Files tab to submit your assignment.

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