COM/539 » Week 3 Prospecting Strategy



Create a 10- to 15-slide Microsoft® PowerPoint® presentation in which you develop a Sales Prospecting Strategy. In this presentation you will include the following:

  • Discuss methods for identifying perspective clients.
  • Explain when and where to start prospecting.
  • Examine how to use competitive analysis.
  • Discuss the role of competitive analysis in prospecting and the sales process.
  • Analyze the uses of Customer Relationship Management (CRM) systems.
  • Identify potential CRM systems.
  • Recommend a CRM system and include the rationale for the recommendation.

Format your presentation consistent within APA guidelines.

Click the Assignment Files tab to submit your assignment.


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