COM/539 » Social Media and Sales

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Description

Part 1

Create an account on social media such as Twitter®, Instagram®, Facebook®, etc.

Share the user name with the class in order to communicate with class members.

Communicate with your classmates about different sales experiences including retail, restaurants, and online for a minimum of 1 week.

Take a screenshot and save the social media posts from this time period.

Part 2

Identify a local restaurant, hotel, or other business in your city or town and read social media review reports on this business. Social media review sites include such sites as Yelp®, UrbanSpoon®, TripAdvisor®, Google Local®, Yahoo Local®, etc.

Identify a minimum of 10 reviews or comments.

Take screenshots of the 10 reviews or comments.

Part 3

Write a 1,050- to 1,400-word paper in which you use the experiences and information found in Parts 1 & 2 and do the following:

  • Discuss the uses of social media as a sales tool.
  • Explain the role social media plays in the sales process.
  • Evaluate how various social media tools can affect a business whether this is positive or negative.
  • Discuss how a negative review on social media can affect sales.
  • Examine how social media sites use data analytics to identify trends the can benefit the sales process.

Attach screenshots of the posts and reviews from Parts 1 & 2 to the paper.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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