Create an account on social media such as TwitterÂ®, InstagramÂ®, FacebookÂ®, etc.
Share the user name with the class in order to communicate with class members.
Communicate with your classmates about different sales experiences including retail, restaurants, and online for a minimum of 1 week.
Take a screenshot and save the social media posts from this time period.
Identify a local restaurant, hotel, or other business in your city or town and read social media review reports on this business. Social media review sites include such sites as YelpÂ®, UrbanSpoonÂ®, TripAdvisorÂ®, Google LocalÂ®, Yahoo LocalÂ®, etc.
Identify a minimum of 10 reviews or comments.
Take screenshots of the 10 reviews or comments.
Write a 1,050- to 1,400-word paper in which you use the experiences and information found in Parts 1 & 2 and do the following:
- Discuss the uses of social media as a sales tool.
- Explain the role social media plays in the sales process.
- Evaluate how various social media tools can affect a business whether this is positive or negative.
- Discuss how a negative review on social media can affect sales.
- Examine how social media sites use data analytics to identify trends the can benefit the sales process.
Attach screenshots of the posts and reviews from Parts 1 & 2 to the paper.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.